Sleek

October 3, 2008 at 11:30 am (Table Accessories) (, , , , , )

Sleek – Spoon for jar designed by Achille and Piergiacomo Castiglioni for A di Alessi
Spoon for jar 

Spoon for jar

Walter Thompson, a marketing agency, asked the designers to create a promotional spoon for Kraft, whose flat section of the handle allowed to insert a commercial writing.

The handle is flat, but beside has an ergonomic relief that permit to firmly grasp a tool that is usually slicky.

20 centimeters long, the spoon, made by polimetilmetacrilato, has been obtained from the chalk shape of a standard and uniform jar. The spoon has: the tip with the same radius of curvature of the jar; the middle part straight in order to completely adhere to the internal face of the jar; and the higher part that follows perfectly the shape of the jarneck.

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